WhatsApp marketing, made human

Good conversations.
Better business.

Meet your customers where they already are. We’re building a simpler way to run WhatsApp campaigns, manage replies, and turn interest into action.

Explore the preview

Made for growing businesses. Currently in development.

A LITTLE HELLO. A NEW POSSIBILITY.Sample preview
Your next campaignDraft
Campaign
Something worth coming back for.
Returning customers · Opted in
Olive & Co.
Example business

Hi Ananya 👋

Your next favourite just arrived. Our new collection is here, and we thought you’d like a first look.

Something catch your eye? Reply and we’ll help you find the perfect fit.

Reply STOP to opt out.

10:30 AM
Explore the collection ↗
Thoughtful messages. Room for a real conversation.
From “just browsing” to “let’s talk.”
A little less busywork. A lot more connection.Thoughtful campaignsOrganised conversationsClear next steps
The idea is simple

Stay close to your customers.
Keep moving your business.

One focused workspace for the moments that turn a contact into a customer. Here’s what we’re building.

01

Send with purpose.

Organise opted-in contacts and plan relevant campaigns with reusable message templates.

02

Keep the conversation going.

Bring customer replies into a shared inbox so your team can pick up where the conversation left off.

03

Know what happens next.

See delivery and response activity, track message usage, and make your next campaign more informed.

Small messages.
Meaningful connections.

Your customers have questions, plans, and reasons to come back. Make it easier to start the conversation.

Meet Fractional HQ
Who is Fractional HQ for?

Growing businesses that want a more organised way to reach opted-in customers on WhatsApp and manage the conversations that follow.

Can I start sending campaigns today?

Not yet. This page is an early look at the product we’re building. The campaign above is illustrative and doesn’t send messages.

How will pricing work?

We’re planning a software subscription with WhatsApp messaging usage charged separately. Final plans and pilot availability will be announced when the product is ready.